ATLANTA, GA – 09/02/2026 – (SeaPRwire) – As financial institutions look to strengthen long-term relationships with families and younger customers, Candescent and Greenlight Financial Technology have formed a strategic partnership to deliver an embedded youth banking experience within digital banking platforms. The collaboration enables banks and credit unions to offer family-focused financial tools directly inside their existing digital environments.
Through the integration, institutions using Candescent’s cloud-native Intelligent Banking platform can incorporate Greenlight’s youth banking features, including kid-friendly debit cards, goal-based savings, parental spending controls, and early investing capabilities. By embedding these services natively, financial institutions can position themselves as trusted partners in financial education while supporting families as they build healthy money habits together.
The combined solution is designed to help banks and credit unions drive engagement across generations, strengthen customer loyalty, and reduce financial stress within households. At the same time, it gives parents structured tools to introduce financial concepts at home and allows children to develop money confidence from an early age.
Industry research cited by Greenlight indicates that financial conversations are starting earlier in households, with children increasingly involved in discussions around saving, spending, and long-term planning. The findings show that parents recognize the influence of their own financial behaviors on their children, while many younger families are opening accounts for children at increasingly younger ages. As a result, demand for youth-focused and family-oriented banking solutions continues to rise across the financial services sector.
Feedback from early adopters highlights the value of offering a branded youth banking experience within a bank’s own digital ecosystem. Institutions report that integrated family finance tools help differentiate their digital offerings while reinforcing their role in promoting financial wellness and literacy across generations.
Executives from both organizations emphasized that the partnership reflects a shared commitment to collaboration with banks and credit unions. By combining Candescent’s digital banking infrastructure with Greenlight’s family finance expertise, the companies aim to help institutions attract new households, deepen existing relationships, and deliver long-term value that evolves with customers over time.
source https://newsroom.seaprwire.com/technologies/candescent-and-greenlight-partner-to-embed-youth-banking-capabilities-into-digital-banking-platforms/