Kuala Lumpur, Malaysia - Novationwire, a leading press release distribution platform, has announced its accelerated expansion in Malaysia with the launch of tailored communication solutions for the country's fast-growing retail and consumer goods brands.
As e-commerce growth surges alongside
modernizing consumer behaviors in Malaysia, Novationwire provides localized
offerings helping traditional retailers, FMCG companies, restaurants, malls and
more cost-effectively amplify their strategic messaging amid rising
digitalization.
"While still a brick & mortar
stronghold currently, Malaysian retail is undergoing rapid evolution in how
consumers discover, engage and purchase products and services," said
Novationwire Chief Marketing Officer, Terry Robbins. "Our retail-focused
press release solutions spotlight key brand differentiation to capture shifting
audience interest and drive sales across online and offline channels."
Home to over 45 shopping malls and 650
hypermarkets, Malaysia's current retail landscape stands at over $100 billion
according to government estimates and continues strong expansion between 5% to
8% annually. Consumer goods spend is also set to reach $52 billion by 2024
buoyed by greater health, wellness and premiumization interest.
"However, connecting with the modern
Malaysian consumer goes beyond mass awareness and requires an integrated
targeted communications strategy clarifying unique value propositions in
evolving areas like experiential retail, sustainability and e-commerce enablement,"
explained Robbins.
Thus, Novationwire
provides:
l Hyperlocal Brand Positioning -
Proprietary natural language generation technology tailoring press release
narratives aligned to nuances around key Malaysian consumer behavior patterns
and localization insights driving purchase decisions and loyalty whether
apparel, F&B or FMCG.
l Omnichannel Distribution - Press releases
targeted directly to 1,200+ Malaysian media, influencer and commercial contacts
categorized across retail sub-sectors from big box to luxury malls,
hypermarkets, specialist outlets, convenience stores and more based on each
brand's focus. Additional channels like OTAs and aggregators incorporated for
hospitality players.
l Performance Tracking - Custom analytics
monitoring website traffic, campaign hashtag engagement, sales conversions and
foot traffic by retailer location powered directly by press releases for
continual optimization.
Early adopting supermarket chain Mydin
leveraged culturally-attuned Raya campaigns spotlighting support for local SME
products and halal offerings through Novationwire's Eid retail packages
targeting mothers and families. Tailored story pitches secured 35+ picks up
leading to a over 8% sales lift during festive period and helped boost
community perceptions around its commitment to local entrepreneurs.
Meanwhile popular doughnut brand J.CO
Donuts utilized press releases integrating celebrity endorser and Instagram
influencer campaigns spotlighting premium localized flavors. Targeted
distribution analytics confirmed messages reached over 517K Instagram followers
of influencer Bunga Citra Lestari leading to a brand record 9X sales spike for
featured products issued.
"As consumer behaviors evolve,
resonant messaging is decisive for Malaysia retail success," Robbins
reiterated. "We will enrich local capabilities bridging online and offline
channels to deliver full-funnel impact for brands to sustain differentiation
and loyalty."
Propelled by greater digital adoption,
Novationwire also plans extensive trade-specific media outreach supporting
retailers transform digitally across areas from cashless payments, integrated
commerce capabilities to data-driven customer engagement and last-mile
logistics based on category and priorities like staff capability building, supply
chain enhancement and more.
As Malaysia advances its goal of being
ASEAN's premier shopping destination, Novationwire's unrivalled localization
empowers brands better engage an increasing sophisticated consumer through
tailored storytelling reaching relevant touchpoints whether traditional or
emerging.
About Novationwire
Novationwire makes global press release distribution easy, efficient and visible via an
AI-powered platform. Media monitoring, analytics and support further enable
organizations to execute strategic communications campaigns. For more
information, visit www.novationwire.com.
Media Contact
Brand: Novationwire
Contact: Eric Lee
Email: support@novationwire.com
Website: https://www.novationwire.com
SOURCE: https://seaprwire-news.blogspot.com/2024/01/novationwire-launches-retail_0592473338.html